The challenge
A beloved Mexican cheese brand aimed to increase brand awareness, product engagement and in-store traffic during the Lent and Easter season — connecting with Hispanic millennial moms through culturally relevant digital media in Dallas, TX, and emphasizing traditional food alternatives for meatless Fridays.
What Rebel did
We activated across Meta, YouTube, Streaming TV and online video with food-centered creative, focusing placements on family-centric, culturally aligned media — Univision, Telemundo, Estrella, Canela and MamasLatinas — and optimized continuously, reallocating spend toward the formats driving results.
The results
8.4M impressions reaching 2M people at an efficient $6.98 CPM, a 97% video completion rate across Streaming TV and YouTube, 7% Facebook and 4% Instagram engagement rates — and 51,000 attributed store visits at just $0.36 per visit.