The challenge
Nissan sought to engage Hispanic audiences across several smaller Nevada markets and increase foot traffic to nearby dealerships.
What Rebel did
We executed a targeted media buy mixing programmatic and direct publisher deals, built custom and lookalike audiences of Hispanic car shoppers, and deployed banner campaigns with both prospecting and retargeting strategies — with culturally relevant placements throughout.
The results
2 million+ impressions reaching 1.3M people at 4.2 frequency, 12K+ clicks at 0.60% CTR — roughly six times the display benchmark — and 5,000 leads generated for local dealerships.